Do you know what man first ate? Meat.

Yeah, there were probably some leaves and nuts mixed in, but that was just filler food for when they couldn't find meat.
Fortunately for us, man has evolved. We no longer need to find meat, meat finds us. No more leaves and shi ... stuff. In fact, man has evolved into kings, where servants bring us meat, in a box, every month. Inside that box is enough meat fit for a king — and that's you.
What kind of meat you ask? Only the best meat on the planet — beef jerky. The protein of life. With a box full of jerky, man is capable of anything.

Stick in a Box is your whipping boy that brings you meat, in a box.